For Sellers

When it comes to selling your home, you have one opportunity to select the right listing agent to get your property sold quickly and at the best price. When you work with Susan Gaddis, you will dramatically increase your chances of selling as a result of the well-crafted marketing strategy we create and implement for each property. She does not use cookie-cutter marketing programs provided by many national brokerages. Your property is unique, and deserves a marketing program that showcases that uniqueness.

Extraordinary real estate deserves special attention. Our marketing services deliver high-value, customized strategies to clients who desire an individual approach to marketing their exceptional property.

Our continuous high level of success in selling our listings is a direct result of our individually tailored marketing plans and finely tuned suite of services designed to sell all types of properties, whether it is a luxury equestrian estate or a sophisticated beachfront condo.

The proof is in the results! Coastal Properties Group International sells on average of nearly  3 homes per day, with an average list price of $500,000; we are the leaders when it comes to selling luxury homes!

Why select Susan and Coastal Properties Group International to sell your home?

  1. Susan will ensure the property is priced correctly the first time, in order to secure a timely sale.
  2. She develops a Custom Marketing Program for your property to gain maximum “relevant” exposure for the listing.
  3. She communicates with you weekly to provide updates to keep you informed about changing market trends and discuss strategy adjustments along the way.
  4. Susan and her colleagues at Coastal Properties are the undisputed area leaders in luxury homes.
  5. Coastal provides a cutting-edge technology platform that tracks every inquiry for your property, helping to ensure that we follow up within minutes, not hours or days.
  6. She offers a pre-listing repair and staging consultation so your property looks its best once she begins marketing it.

Marketing Expertise

Susan provides an effective combination of traditional marketing programs combined with new cutting edge technologies proven to get your home sold quickly! she will evaluate your property and provide an aggressive marketing program tailor made for your home that will provide unsurpassed global exposure.

Traditional Advertising

  • Print Advertising (Local, National and International)
  • Signage
  • Public Relations
  • Open House/Auctions
  • Exclusive Christie’s International Real Estate Affiliate
  • Direct Mail Campaigns
  • High Quality Property Brochures

Innovative Technology

  • Phone/Text Marketing
  • Web/E-mail marketing
  • Online Advertising
  • Upgraded MLS exposure
  • Exposure on over 900 websites worldwide
  • Custom URL and website specific for your property
  • Virtual Property Tour

Susan is a Certified Luxury Home Marketing Specialist. Recognized as the mark of CLHMSlogoaccomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.

Why many affluent sellers trust their listings to members of The Institute for Luxury Home Marketing

 Here are just four ways you’ll benefit…

  1. Special competencies equal the right results for you
    1. Marketing a luxury property demands competencies over and above those of the typical real estate agent. Thanks to the special training I’ve received, you can count on me to have the skills necessary to help you accomplish your real estate goals
  2. No cookie-cutter marketing for your unique property. 
    1. Thanks to training, I understand how to develop and implement a customized lifestyle marketing plan for your luxury residence
  3. You’ll tap into an international network.
    1. The Institute’s network of luxury real estate experts reaches around the globe. This means there are thousands of luxury agents — located across North America and around the world — with whom I can network. You’ll benefit from these valuable contacts
  4. Put a bigger tool box to work selling your property.
    1. Institute membership provides a long list of special marketing tools which I can put to work for you. Here are just some of the extra tools available which may be appropriate for your home:
  • Proprietary high quality property brochures and other printed marketing pieces specifically designed to appeal to the affluent buyer
  • The ability to enhance the online marketing of your property by listing it in an international MLS which reaches tens of thousands of real estate professionals around the world.  One of these professionals may have the buyer for your home.  
  • Special advertising opportunities in the Wall Street Journal online and  (if appropriate), in luxury home magazines
  • A long list of vendor marketing partners who provide a wide range of special marketing services 

The Institute for Luxury Home Marketing is a unique organization comprised of real estate professionals who have completed special training in understanding and meeting the needs of the very successful.  Unlike other groups of luxury agents, it is not limited to one real estate brand, nor can an agent simply pay their money and join. 

The Institute is committed to providing the training and tools necessary to help its members deliver outstanding service to the buyers and sellers of luxury homes.